I’ve often said, “It’s hard for me to know what I want and then articulate it.”

For example, I’ve caught myself saying or thinking:

• “It’s hard for me to decide on just one career path.”
  
• “It’s hard for me to decide what kind of coaching business I want to create – health or career.”
  
• “It’s hard for me to decide who I want specifically serve in my coaching practice.”

These are significant decisions, but when I sat down to think about this recently, I realized very quickly that “It’s hard to know what I want and say so” isn’t totally true.

With other things, it’s super easy to name what I want and go for it or create it.

For example:

• I wanted my next car to be a fun one, so when the time came I bought Subaru WRX STi in “World Rally Blue Pearl” with the wing and all! (Fast and Furious, anyone? Paul Walker would be proud.) ?
• I wanted my office to be a bright and energizing space, so I filled with colors like white, light gray, all shades of green, and two plants.
• I want accountability and camaraderie while scaling my coaching practice, so I started a weekly, virtual co-working group with fellow online entrepreneurs.
• I want to meet new friends in my area so I got on Bumble (they have a BFF side) and met two “bumble bees” (as my husband calls them) in-person for the first time this weekend!

All to say, there’s definitely a balance and sometimes we can figure out what we want by experiencing what we don’t want.

For example, I could have decided right away what kind of clients I would work with in my coaching practice, but instead I took on clients from many different industries and in various career stages. Through that experience, I homed in on the attributes I seek in an ideal client.

Now, I can confidently say my ideal client:

…is in their mid 30s to mid 40s.

…works or wants to work in corporate “shared services” or “support services” (meaning, communications, marketing, human resources, learning and development, project management, and/or strategic planning).

…is already playing at a high level, but they’re ready to advance even higher.

…is likely scared, overwhelmed, and/or pre-exhausted to seriously considering going for their dream job and pay.

And, it’s no wonder!

It’s easy to go from a bad situation to a better one.

It’s harder to go from a good situation to a great one.

??That divide?

The one from good to great is harder because, well, “things are good.”

Have you ever thought…

“I make a good salary.”

“I like my team.”

“I have a good manager.”

“The work isn’t my passion, but it’s okay.”

“Why would I change it up?”

“I already have a million things on my plate.”

Cue all the overwhelming and scared feelings! ?

Whether you’ve had those thoughts or not, if you’re really, truly honest yourself, is there something inside of you that wants more?

And, have you ever felt bad for wanting to go from good to great?

• “I should be happy with what I have.”
  
• “I don’t need more.”
  
• “Why do I want even more?”

Let’s pause there and answer that question: Why do you want more?

One reason I accept the challenge of figuring out how to go from good to great is that I have a vision of creating a company that employs people.

Wait…

Did I just write that for all the world to see?

? [gulp]

Yep, I sure did.

You’re reading it for the first time folks: I want to create jobs.

Why?

Not because it looks good or sounds good, but because I know I can and because it feels good.

I guess it comes down to this:

• I want more because I want more for others.
  
• I want more because I want to give more. Not because I need more.
  
• I want more because I want to be a steward of wildly massive (and yes, scary) things.

So, back to you…

What do you want?

Think about it and then tell me what that is.

Come on… let’s cross the divide from good to great together.

I promise you, when we get to the other side, you’ll say, “It was worth it.”